Fans United Scores Betway Partnership to Elevate User Engagement for Global Sports Betting Brand

Premier fan engagement platform Fans United is excited to announce a partnership with leading global online betting and gaming brand, Betway.

In today’s fast-paced digital landscape, fostering meaningful connections with users is a priority for sports betting platforms and Betway recognizes the importance of providing an engaging experience for its customers, and this collaboration with Fans United underscores that commitment in a deal that will enhance user engagement and interaction on its products.

Fans United’s robust platform offers a suite of interactive features, including prediction games, discussions, player ratings, and trivia games, designed to captivate and entertain users while strengthening their connection to the brand. These engaging features will be seamlessly integrated into Betway’s blogs and scores app, providing users with an immersive experience.

Stilian Shishkov, CEO of Fans United, expressed his enthusiasm for the partnership, stating, “We are excited to join forces with Betway and contribute to their mission of delivering an exceptional user experience. Our platform has a proven track record of driving user engagement and loyalty, and we look forward to helping Betway elevate its offering to users.”

Anthony Werkman, CEO of Betway Group, said: 

“We’re very excited for this partnership with Fans United, which further demonstrates our desire and commitment to offer our customers the best possible experience across our platforms. 

“This collaboration will introduce prediction games, trivia games and will also offer our customers more data and insights, which will no doubt enhance the enjoyment of playing with Betway.”


About Fans United

Fans United is a premier fan engagement platform designed to revolutionize the sports and entertainment industry. Its interactive features empower businesses to connect with their fans on a deeper level, fostering engagement, loyalty, and revenue growth.

About Betway

Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community.

Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. Listed on the New York Stock Exchange (NYSE ticker: SGHC), the group is licensed in multiple jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s successful sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets. Its proprietary marketing and data analytics engine empowers it to responsibly provide a unique and personalized customer experience. For more information, visit

Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment. 

Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.

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